Creative City
Development Motivation for Hanoi
Five years ago, on October 30, 2019, Hanoi was designated part of the UNESCO Creative Cities Network, marking an important step in the sustainable development journey of the thousand-year-old capital.
Joining this network not only helps Hanoi promote culture and artistic creativity but also promotes creative industries, thereby creating opportunities for international cooperation and enhancing the city’s position on the world map.
Efforts to connect global creativity
The UNESCO Creative Cities Network was established in 2004 to connect cities with creative potential and promote international cooperation in cultural development, heritage preservation and economic development through creative industries.
UNESCO has identified seven key creative areas that cities can apply to, including culinary arts, crafts and folk arts, design, cinema, literature, media arts, and music.
The network aims to promote cooperation among member cities, thereby supporting sustainable economic development and protecting and promoting unique cultural values. Cities in the network can share projects, initiatives, and innovative approaches to address global challenges such as urban sprawl, climate change, and social inequality.
Nhat Tan Bridge (Hanoi) shimmers with colour at night.
Nhat Tan Bridge (Hanoi) shimmers with colour at night.
By joining the network, cities not only receive technical and resource support from UNESCO in implementing creative projects but also have the opportunity to promote tourism and promote their image, access funding resources and international cooperation, and learn valuable experiences from other creative cities around the world.
To date, the network has more than 300 cities from all continents around the world with different income levels and populations, all committed to putting creativity and the creative economy at the core of urban development to move towards safe, integrated and sustainable cities.
(Source: VNA)
(Source: VNA)
Hanoi is the first Vietnamese city to join the UNESCO Creative Cities Network.
Hanoi is the first Vietnamese city to join the UNESCO Creative Cities Network.
According to Associate Professor Bui Hoai Son, member of the National Assembly Committee for Culture and Education, the UNESCO Creative Cities Network is not only a title but also a strong call for innovation and creativity. In a rapidly changing world, the honoured cities are constantly discovering and affirming themselves as the centres of creativity, where new ideas continuously emerge and grow.
Associate Professor Bui Hoai Son, Member of the National Assembly Committee for Culture and Education.
Associate Professor Bui Hoai Son, Member of the National Assembly Committee for Culture and Education.
“UNESCO encourages cities to not only seek economic opportunities but also build strong and vibrant communities. By sharing the best experiences and practices, cities in the network open a new path for global cooperation, mutual learning and sustainable development. Each city, with its own unique cultural heritage, not only preserves but also revives cultural values, making them a source of inspiration for future generations,” emphasised Associate Professor Bui Hoai Son.
Hanoi became the 246th city to join the UNESCO Creative Cities Network in 2019 in the field of design, one of the important elements of the capital city’s urban and cultural development strategy.
Creative design - a strategic move
Hanoi has long been known as an important political, economic, cultural and educational centre of the country, a place that preserves traditional values while also being the source of many new creative trends.
The thousand-year-old capital is famous for its rich heritage, including Hoan Kiem Lake and the Temple of Literature, along with traditional craft villages such as Bat Trang ceramics and Van Phuc silk, the performing arts of cheo, tuong, ca tru, and distinctive traditional customs.
These cultural heritages have contributed to creating the image of an ancient but dynamic and creative capital city of Hanoi.
The show “Tinh hoa Bac Bo” (The Quintessence of Tonkin) is staged right on the surface of the lake at Da Phuc Village Communal House in Quoc Oai District, Hanoi and is the first "real-scene" stage in Vietnam, aimed at honouring the beauty of national culture.
The show “Tinh hoa Bac Bo” (The Quintessence of Tonkin) is staged right on the surface of the lake at Da Phuc Village Communal House in Quoc Oai District, Hanoi and is the first "real-scene" stage in Vietnam, aimed at honouring the beauty of national culture.
However, the rapid development of urbanisation and globalisation poses challenges in maintaining cultural identity, preserving heritage, and balancing tradition with modernity.
The city recognises the need for a new development strategy to preserve cultural values and promote creativity in new fields. Therefore, participating in UNESCO's Creative Cities Network is an ideal choice to connect Hanoi with other creative cities around the world.
A scene from the real-scene show “Tinh hoa Bac Bo.”
A scene from the real-scene show “Tinh hoa Bac Bo.”
Joining UNESCO's Creative Cities Network was a strategic move that has helped Hanoi not only preserve its heritage but also further promote its creative industries.
As someone directly involved in the preparation of Hanoi's application dossier at that time, Associate Professor Dr Bui Hoai Son stated that becoming part of the network is not a simple process. For UNESCO recognition, Hanoi had to undergo a meticulous preparation process, emphasising the city's creative potential and development orientation.
According to him, Vietnamese agencies have considerable experience in submitting applications to UNESCO in the field of intangible cultural heritage: representative dossiers and those needing urgent protection. However, executing the creative city application is a different story; Vietnam has never submitted such a file before. Therefore, similar applications from countries like the Republic of Korea, Singapore, and China were analysed to gain insights.
This led to another challenge: What creative city model would Hanoi follow among the seven categories set by UNESCO, including handicrafts and folk arts, design, film, gastronomy, literature, multimedia arts, and music? Instead of choosing an easily achievable direction, Associate Professor Dr Bui Hoai Son and several experts opted for a different approach to create uniqueness for Hanoi and position the capital's brand.
“The “City for Peace” title has been the pride of Hanoi for the past 20 years. Now is the time for us to gain another title to honour the city. This title will not only be a source of pride, it will also guide the development of the capital in the coming years. Therefore, a category that covers many areas of the dynamic capital is better than an easy-to-achieve category like handicrafts and folk arts,” Associate Professor Dr Bui Hoai Son analysed. And the category that he preferred is design.
An art performance at the ceremony to receive UNESCO Director-General’s Decision recognising Hanoi as a Creative City of Design in 2019. (Photo: VGP)
An art performance at the ceremony to receive UNESCO Director-General’s Decision recognising Hanoi as a Creative City of Design in 2019. (Photo: VGP)
The Standing Member of the National Assembly's Committee on Culture and Education emphasised that design can be found everywhere, from cinema, music and architecture to smart cities, or even handicrafts, folk arts, and cuisine. The experiences of capitals around the world also show similar options. When there are too many options for Hanoi, design will be the most suitable one.
“At that time, the proposal received enthusiastic agreement and support from the city’s authorities, the UNESCO Office in Hanoi, the Vietnam National Institute of Culture and Arts Studies, and international experts,” Associate Professor, Dr Bui Hoai Son said.
According to Jonathan Wallace Baker, UNESCO Representative in Vietnam, when Hanoi opted for the design criteria, Hanoi sent the message that design is closely linked to all cultural fields, cultural industries and creative industries. In those industries, we all see creativity and unique features of design types.
UNESCO Representative in Vietnam, Jonathan Wallace Baker
UNESCO Representative in Vietnam, Jonathan Wallace Baker
I think this is the absolutely correct choice for Hanoi in building the application dossier. With its rich heritage shown in the dossier along with its commitments and action programmes, Hanoi completely convinced the appraisal council.
In 2018, the creative industry contributed about 1.49 billion USD to the total product in Hanoi (accounting for 3.7% of Hanoi's GRDP), with the added value of Hanoi's arts, entertainment and recreation industry having reached about 196.5 million USD (accounting for 0.49% of Hanoi's GRDP).
A valuable addition to Hanoi's position
Located in a strong intersection between indigenous culture and Eastern and Western cultures, inheriting the heritage and continuing the source of the thousand-year-old Thang Long creative city, the capital Hanoi possesses great potential to develop the cultural industry and creative industry, especially in the field of design.
Creativity lies in the urban architectural infrastructure and the cultural infrastructure, with 5,922 historical-cultural relics and a network of 1,350 different craft villages. Hanoi's creative potential is always ready to be unleashed, creating its own unique identities, helping Hanoi preserve its traditions, shape the present, and move towards the future.
Traditional craft villages are a strength of Hanoi.
Traditional craft villages are a strength of Hanoi.
In terms of urban design, Hanoi can combine the preservation of architectural heritage with the development of creative public spaces. Projects such as renovating the Hoan Kiem Lake walking street and creating public cultural spaces have demonstrated that the city is focusing on the creative factor in urban development.
In terms of traditional craft villages, Hanoi is famous for hundreds of traditional craft villages such as Bat Trang ceramics and Van Phuc silk. Combining traditional art with modern designs helps to enhance the value of products, while creating new creative products.
Hanoi is famous for hundreds of traditional craft villages.
Hanoi is famous for hundreds of traditional craft villages.
Regarding the fashion and fine arts industry, Hanoi has become a fashion and fine arts centre with many talented young designers and artists. Combining traditional cultural elements and modern trends in fashion and fine arts design will help the city affirm its position in the region.
It can be said that becoming a member of the Creative Cities Network is a valuable addition to Hanoi’s status. Hanoi is now presented with a great opportunity to position its brand, promote its image across all areas of cultural creativity, boost competition in attracting investment, stimulate urban regeneration, and develop educational programmes and cultural events aligned with a vision of sustainable development.
First and foremost, Hanoi has the chance to connect with hundreds of other creative cities around the world, sharing its valuable experiences and successful lessons with friends in this network. In return, Hanoi can also learn from the experiences of other members through participation in the global forums of UNESCO’s Creative Cities Network, such as the forum in Braga, Portugal, last July.
Additionally, by joining the network, Hanoi will develop a framework of actions to implement its commitments to the network, aimed at promoting culture, cultural industries, and creativity.
“Hanoi has done an excellent job of building and executing its action programmes since officially becoming a member of this network in 2019,” remarked the UNESCO’s Representative to Vietnam, expressing hope that Hanoi will have even more opportunities to promote its culture, creativity, and unique architecture in the coming years.
Joining UNESCO’s Creative Cities Network is an important first step towards enhancing Hanoi’s status and creating a more attractive image for the city. The vision and brand of a creative city in design will serve as a driving force for Hanoi, helping it attract large-scale investment, fuel urban development, and foster education and cultural events in line with a sustainable development vision.
The Hanoi Tourism Ao Dai Festival, with its creative designs, is a unique cultural and heritage destination.
The Hanoi Tourism Ao Dai Festival, with its creative designs, is a unique cultural and heritage destination.
Published: October 2024
Production manager: PHAM TRUONG SON
Content: VAN TOAN
Photo: THANH DAT, THE DAI, HOAI NAM, VNA
Design: SON BACH
Built with Shorthand